Nearly every guitar player has daydreamed about running their favorite guitar company. On this week’s Fretboard Journal Podcast, we hear from two individuals currently living that dream: Nashville’s Pete Mroz and Shannon Pollard. Earlier this year, these two guitar fanatics and businessmen became the new owners of Bend, Oregon-based Breedlove Guitars.

During our chat, we talk about the realities of running a guitar business in 2025; the surprises they weren’t anticipating; what changes they are implementing at the 35-year-old company; and where they see growth in the guitar space.

Whether or not you’re a Breedlove owner, Pete and Shannon’s enthusiasm for guitars is downright infectious. We think you’ll love this chat.

Our next Fretboard Summit takes place August 20-22, 2026, at the Old Town School of Folk Music in Chicago. https://fretboardsummit.org

Our 58th issue of the Fretboard Journal will mail later this month. Subscribe here to get it.

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