If you’re looking for a fancy, multipage media kit filled with demographic information and pie charts, you’ve come to the wrong place. Our unique magazine runs a limited amount of advertising in each issue, first-come, first-served. In turn, we devote our resources (even our Venn diagram department!) towards the publication itself. Hence a premium magazine that looks and feels like no other … with limited advertising.

Some facts:
We now offer website advertising on a variety of spaces within our site. If you want to target a specific audience of music lovers or instrument lovers, reach out to us and we can walk you through our plans.

We have limited full page and quarter page ads in each 128 page print issue. For the last two years’ issues, we’ve been entirely sold out of ads by the reservation deadline. 90% of our advertisers run their ads in perpetuity, locking in their position in the magazine. As a reader-supported publication, we limit our advertising to the front and back sections of the book. There are a select number of quarter page ads in the back that we reserve for small luthiers and independent guitar shops.

Our readers love our unique format, over 92% keep each issue and never throw them away. Old, out-of-print issues of the magazine have sold for ridiculous amounts of money on eBay (as much as $200 for our first issue alone), proof that this keepsake publication is truly “evergreen.”

If you want to talk to us about getting on the wait list for advertising in the magazine—or if you’re interested in sponsoring any of events or forthcoming digital endeavors—just drop a note to our ad guru Scott Krashan. We’d love to talk to you.