Martin’s Custom Shop is a unique anomaly: Within their large Nazareth, Pennsylvania production facility, a small crew of luthiers builds completely custom, one-off guitars for discerning customers around the world. From personalized inlays and wood choices to double-neck Martins (!!), nothing seems off-the-table. On this week’s podcast, we bring back one of our favorite guests, Fred Greene (Vice President of Product Management for C.F. Martin & Co.), to talk about the Custom Shop, the ordering process and what Martin will (and won’t) build. We also have a candid talk about how the COVID-19 pandemic has affected Martin’s 2020 output and get some hints at what new products they’ll be unveiling at the virtual 2021 NAMM Show.
Pics below of various Martin Custom Shop creations, courtesy Martin Guitars.
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