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In 1996, Jay Boone founded Emerald City Guitars out of a funky storefront in Seattle’s Pioneer Square neighborhood. These days, ECG may occupy that same address, but it has evolved into one of the world’s great vintage guitar destinations, a place where Dumble amps, Blackguard Telecasters and ‘Bursts line the walls alongside more affordable electric and acoustic guitars and amps. On today’s Fretboard Journal Podcast, we talk to Jay about the growth of this family-run business; the sales trends he’s observed over the years; how a $400,000 ‘Burst gets sold; the vintage guitars he just can’t keep in-stock; plus a lot more. It’s a fascinating chat that covers a lot of ground: from vintage Gibson electrics to Martins, reverb.com and more.