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Richard Hoover is the founder of the Santa Cruz Guitar Company, which has been a leader in the world of boutique acoustic guitars since 1976. For episode 82 of the podcast, Richard shares his guiding principles, thoughts on running a company, selecting materials, and much more.
Recorded live at the 2023 Fretboard Summit.
https://gofund.me/56ef4040 (GoFundMe for luthier Joel Wilkens)