Jason Kostal has led a full life: He graduated from West Point, served in the Army, earned an MBA and for years was an executive in the corporate world. When he was ready for a new challenge, he took up guitarmaking. Today his instruments are considered to be among the best being made. On this month’s show, Jason talks candidly about branding, customer relations and his path into lutherie.

Thanks to GLUBOOST for sponsoring this episode.

Thanks for listening to Luthier on Luthier. If you like our show, please leave us a review on iTunes!