On this week’s Fretboard Journal Podcast, we sit down with Gibson CMO Cesar Gueikian. Cesar’s story is fascinating: Long before he began working for the legendary guitar company, he was a successful business person and self-professed Gibson fanatic. These days, he gets to combine his finance background with his love for all-things-Gibson and has been a big part of the new Gibson leadership. During the course of our candid chat, he walks us through the challenges Gibson faces, tells us about some of the new models he’s most excited for and much more.

This episode is sponsored by Roberto-Venn, Mono Cases, Carter Vintage, Martin Guitars and Gibson.

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