Why does this magazine cost more than others?

Our magazine is unique in its format and really like no other "guitar magazine" available today. It looks and feels more like a coffee table book than a typical periodical, and costs us nearly as much as a book to produce! We're reader supported and limit the advertising in each issue ... with some magazines, you get 50 pages of editorial and 50 pages of advertising. With our magazine, you get at least 100 pages of editorial in each issue and just a handful of ads (and we limit the ads to products we think you'll actually care about).

Our stories tend to be exhaustive (often 6 or 7,000 words on your favorite subjects) and our photography is all original. You'll see your favorite instruments and players like never before. All of this costs us a fair amount. And it's all printed on thick art-quality paper.

It sounds a bit over-the-top but our goal is to make a magazine looks as nice as the gear we covet so much.

Subscribing to the Fretboard Journal helps us keep our costs down and will allow you to save a significant amount over the newsstand costs. We'll mail you the magazines in a protective envelope and you'll get them before the stores do.